网站优化|网站排名优化

我不知道很多人成为SEO专家，因为他们提前计划，并认为网站优化的职业相对稳定，长远来说，尤其是相对于其他业务领域，或理由，使搜索引擎优化的职业生涯中是完全不同，但我的感觉是，现在搜索引擎优化专家是幸运。 Why?为什么？ Because while the recession makes many industries wrench in pain, many SEO professionals are in top financial shape and full of optimism for the future.因为尽管经济衰退使疼痛扳手在许多行业，许多SEO专家都在最佳的财务状况和充满乐观的未来。

It will be an exaggeration to say that the SEO industry doesn't feel the recession.这将是一个夸张地说SEO行业并不感到经济衰退。 This is not exactly so but when compared to industries such as automobiles, newspapers, banking, real estate, etc., SEO looks like a coveted island of financial security.这是不完全如此，但相比之下，汽车等行业向，报纸，银行，地产等，搜索引擎优化的安全看起来像一个令人垂涎的金融岛。 This doesn't mean that there is no drop in volumes and everybody in SEO is working for top dollar but as a whole the SEO industry and the separate individuals, who make their living in SEO, are much better than many other employees and entrepreneurs.这并不意味着不存在搜索引擎优化下降量和每一位正在为顶级美元，而是整个SEO行业和不同的个体，拥有自己的SEO居住，顷much企业家不比其他之员工。

What Can You Expect from Your SEO Career During a Recession?什么，你以为会从您的SEO事业在经济衰退？

The question about what realistic expectations are is fundamental. I bet there are people in SEO, who are not very happy with their current situation and blame the recession for that.什么是问题的现实的期望是至关重要的。我打赌有人们在搜索引擎优化，谁是不是很高兴与他们目前的状况和经济衰退的指责。 Well, if most of your clients were from troubled industries (cars, real estate, financial services, etc.), then you do have a reason to complain.好吧，如果你做的大部分客户来自困扰产业（汽车，房地产，金融服务等），那么你有理由抱怨。 In such cases you should be happy if you can pay the bills.在这种情况下，你应该高兴，如果你可以支付账单。 What you can do (if you haven't already done it) is to look for new customers from other industries.你可以做什么（如果你还没有做它）是寻找新客户来自其他行业。

Another factor that influences your expectations about your SEO career during the recession is your position on the career ladder.另一个因素是经济衰退影响您的SEO在你的职业期望的就是你的职业阶梯上的位置。 It makes a big difference if you work for a company or you are your own boss.它使一个很大的区别，如果你工作的公司或您自己的老板。 Being an employee has always been a more vulnerable position, so if you expect job security, this is easier to achieve when you ares an independent SEO contractor.作为一个员工，一直是比较脆弱的地位，因此，如果你期望的职业保障，这是比较容易实现当你顷独立搜索引擎优化商。 Mass layoffs might not the common for SEO companies but hired workers are never immune against it.大规模裁员可能不是普通的搜索引擎优化公司雇用的工人，但它从来没有免疫反对。

Additionally, your skill level also affects how your SEO carer will be influenced by the recession.此外，你的技术水平也影响您的SEO如何照顾者将被经济衰退所影响。 The recession is not the right time for novices to enter SEO.经济衰退是不正确的时间，新手进入搜索引擎优化。 Many people from other industries rush to SEO as a life belt.其他行业的许多人急于从搜索引擎优化作为一个救生带。 When these people don't have the right skills and expertise but expect rivers of gold, this inevitably leads to disappointment.当这些人没有合适的技能和专业知识，但预期黄金河流，这不可避免地导致失望。

What Makes SEO Careers Recession-Proof?是什么让搜索引擎优化人力资源衰退，证明？

So, if you are a seasoned SEO practitioner and you don't dream of rivers of gold, you can feel safe with SEO because unlike careers in many other industries SEO careers are relatively recession-proof. Here are some of the reasons why SEO careers are recession-proof:所以，如果你是一个经验丰富的高级行政主任医生，你不黄金梦的河流，你可以感到安全与搜索引擎优化，因为在许多不同行业的职业生涯相对其他搜索引擎优化经济衰退的证据。下面是一些原因，为什么搜索引擎优化的职业生涯是经济衰退，证明：

• The SEO market is an established market.搜索引擎优化市场是一个成熟的市场。 If you remember the previous recession from the beginning of the century, when the IT industry was among the most heavily stricken, you might be skeptical a bit that now it won't be the same story.如果你还记得以前的衰退最严重受灾从本世纪初，当时的IT业中，你可能会有点怀疑，现在它不会是同样的故事。 No, it is not the same now.不，这是不一样了。 SEO is not a new service anymore and the SEO market itself is more established than it was a couple of years ago. SEO是不是一个新的服务不再和SEO市场本身比它更是一个成立两年的前。 This is what makes the present recession different from the previous one – the difference is fundamental and it can't be neglected.这是使目前的经济衰退之一不同于以往-根本的区别是，它不能被忽视。

• SEO is one of the last expenses companies cut.搜索引擎优化是公司去年削减开支之一。 SEO has already become a necessity for companies of any size.徐已经成为一个规模的必要性任何公司的影响。 Unlike hardware, cars, not to mention entertainment and even business trips, SEO expenses are usually not that big but they help a company to stay aboard.不像硬件，汽车，更不用说娱乐，甚至出差，搜索引擎优化费用通常并不大，但他们帮助公司留在车上。 That is why when a company decides to make cuts in the budget, SEO expenses are usually not among the things that get the largest cut (or any cut at all).这就是为什么当一个公司决定作出预算削减的，搜索引擎优化支出通常不会得到的东西，其中最大的削减（或任何削减所有）。

• SEO has great ROI.搜索引擎优化有很大的投资回报率。 The Return On Investment (ROI) for money spent on SEO is much higher than the ROI for other types of investments.投资回报率（ROI）的搜索引擎优化上花的钱远远高于投资回报率的投资类型为其他。 SEO brings companies money and this is what makes it such a great investment.搜索引擎公司带来了资金，这是什么使得它如此巨大的投资。 Stop SEO and the money stops coming as well.停止SEO和站来的钱也。

• Many clients start aggressive SEO campaigns in an attempt to get better results fast.许多客户开始更好的成绩快侵略性的运动，企图获得。 During a recession SEO is even more important. SEO是在经济衰退更为重要。 That is why many clients decide that an aggressive SEO campaign will help them get more clients and as a result these clients double their pre-recession budgets.这就是为什么许多客户决定一个侵略性的运动将帮助他们获得更多的客户，因此这些客户端前的两倍衰退预算。

• SEO is cheaper than PPC. SEO是比PPC便宜。 SEO is just one of the many ways for a site to get traffic.搜索引擎优化只是网站之一，为多种方式获得流量。 However, it is also one of the most effective ways to drive tons of traffic.然而，它也是交通的一个最有效的方法驱动吨。 For instance, if you consider PPC, the cost advantages of SEO are obvious.例如，如果你考虑的PPC，搜索引擎优化的成本优势是显而易见的。 PPC is very expensive and as a rule, ranking high in organic search results even for competitive keywords is cheaper than PPC. PPC的是非常昂贵，作为一项规则，关键字排名高的有机搜索结果更具竞争力的是较便宜的PPC。

• Cheaper than traditional promotion methods.成本比传统的推广方法。 Traditional promotion methods (ie offline marketing) are still an option but their costs are higher even than PPC and the other forms of online promotion.传统的促销方式（即离线营销）是一种选择，但他们仍然成本较高，甚至比PPC和网上宣传的其他形式。 Besides many companies have given offline marketing completely and have turned to SEO as their major way to promote their business and attract new clients.此外，很多公司已完全离线营销新客户，并把搜索引擎优化为主要方式，以促进他们的业务和吸引。

• SEO is an recurring expense. SEO是一项经常性开支。 Many businesses build their business model around memberships and other forms of recurring payments.许多企业围绕建立成员定期付款的商业模式和其他形式的。 For you memberships and other types of recurring payments are presold campaigns – ie more or less you know that if the client is happy with a campaign you did for him, he or she will return.为了你的会员和其他类型的定期付款的预售活动-即或多或少你知道，如果客户端是一个快乐的运动你没有为他，他或她会回来。 Acquiring recurring clients is very beneficial because you have less expenses in comparison to acquiring clients one by one.获取客户经常是非常有益的，因为你有比较少的费用，以取得一个客户之一。

The outlook for SEO careers during times of recession is pretty positive.经济衰退前景的搜索引擎优化在时代的事业是相当积极的。 As we already mentioned, it is possible to experience drops in volumes or some of your clients to go the bankruptcy road but as a whole SEO offers more stability than many other careers.正如我们已经提到的，是有可能的经验，在客户量的下降或去一些破产的道路，但作为一个整体提供更稳定的SEO比许多其他职业。 If you manage to take advantage of the above mentioned recession-proof specifics of SEO and you are a real professional, you won't have the pleasure to feel the recession in all its bitterness.如果您管理采取搜索引擎优化利用上述衰退的具体举证，你是一个真正的专业人士，你不会很高兴地感受到它的苦味在所有的经济衰退。