网站优化|网站排名优化

当涉及到网站优化和搜索引擎，缓存为王。 One of the most simple metrics of measuring the wealth and authority of a web property is how many pages are indexed and whether or not preferred landing pages are established.对测量的财富和财产的权力网络中最简单的指标之一是如何被索引的网页数量，以及是否建立首选的目标网页。

Structuring Your Link Hierarchy 构建您的链接层次

However, before visitors can arrive, search engines need to find, spider, index and rank your pages for relevance.然而，在游客可以到达，搜索引擎需要寻找，蜘蛛，索引和排名的相关网页。 This means you should take every opportunity to increase indexation through creating viable link structures based on a hierarchy of importance for keywords or landing pages.这意味着你应该利用一切机会，以增加通过创造可行的链接的关键字或目标网页的重要性等级指数化的基础结构。

Visitors don't always come in the front door of your website; they might enter through the contact page, about us page, privacy policy or lackluster / unintentional pages due to search engine algorithms attempting to sort the best possible match for their query.访客并不总是在你的网站前门，他们可能通过接触进入网页，公司简介，隐私政策或呆滞/由于搜索引擎的排序算法，试图为他们的查询最佳匹配无意页。

This is why it is important to match what people think is important with what search engines see as important.这就是为什么它是重要的，以符合人们认为什么是重要的搜索引擎认为重要。 This is accomplished through using a structured approach to navigation and internal linking.这是通过使用结构化方法，导航和内部链接。

You can have thousands of pages in a website, but if they are not connected by a common thread or are not linked properly, then chances are search engines may never discover them.你可以在一个网站数千页，但如果没有连接一个共同的主题或不正确地联系在一起，那么机会是搜索引擎可能永远也无法发现它们。

Using the metric of deep links and approaching SEO from the premise of inbound links to page and outbound links leaving a page, what remains in between is what determines how much vital ranking factor that page has to pass along to other pages in the website.使用公制的深层链接，接近从页面和出站链接的网页离开，剩下的是什么决定之间的内部链接搜索引擎优化的前提下多少的重要因素，该网页的排名要传递到网站的其他网页。

Don't squander links, make each link count by carefully mapping out a hierarchy of keywords that you intend to create SERP positioning for and then performing an internal site audit and identify pages which could leverage more internal link flow for a preferred landing page.不要浪费环节，小心地映射出的关键字层次结构，你打算创建SERP的定位，然后执行一个内部现场审核，并确定哪些网页可以利用的首选目标网页的内部链接流各个环节的罪名。

For example, if I have a website based on a particular product or niche and the content on the pages is a little light, then I could always add a blog and leverage the blog by creating content-rich pages to facilitate internal links to the languishing pages suffering from link attrition.例如，如果我对某一特定产品或利基和网页上的内容为基础的网站是一个小光，那么我可以随时添加一个博客，并充分利用通过创建内容丰富的网页，以方便市民受苦内部链接博客从网页链接磨损的痛苦。

We often use a 65% / 35% ratio for deep linking within a site to promote the preferred page hierarchy within a web property, however what ratio you use is up to you.我们经常使用深层链接到一个站点内内推广的首选网络属性页面层次结构65％/ 35％比例，但比你用什么看你了。 This means that 65% of the links should go to the homepage from other websites so the homepage can then act as a "catch all" to funnel link flow back to other vital areas of the website.这意味着，65％要链接的网页，以便从其他网站的主页就可以充当“网罗”到漏斗链接回流到网站的其他重要领域。

And 35% of the deep links (links to other pages other than the website) should target specific pages with an array of anchor text (based on the ideal keywords those pages are to appear for).和35深层链接（比其他网站的其他网页的连结％）的目标应与特定网页的锚文本数组（在这些网页都出现了理想的关键字）。

We refer to this as "keyword clusters" which are semantically aligned keywords based on a root phrase that have synonymous or semantic shingles (groups of words) that overlap (based on the root keyword or phrase).我们把这个称为“关键字集群”这是一个有根的同义词或短语，语义带状疱疹（字组的语义一致的关键字）重叠（在根关键字或词组为基础）。
Once you map out the ranking objective, you can determine the needs of a page to calculate the thresholds needed to produce buoyancy.  The selected page must exhibit the proper proportion of internal links from other pages in the site in order to communicate to search engines that this page is important.一旦你制定目标的排名，您可以决定一个网页的需要，生产所需的浮力计算的门槛。所选页必须展示了从该网站的其他网页的内部链接适当的比例，以沟通搜索引擎此页面是重要的。

Without Googlebot, Slurp and Bing's web crawler's spidering your content, the rankings are a moot point, unless you have other ways to promote those pages (such as using other websites with high traffic, rankings or authority).没有Googlebot的，嘟嘟地喝和冰的网页抓取工具的蜘蛛您的内容，是一个颇具争议的排名来看，除非你有其他的方法来推动，如使用高流量的网站，排名或权威）的网页（。

The ratio of internal linking is a preference which depends on three things:内部链接是一个偏好的比例取决于三个因素：

If all of your pages are intended to get indexed. 如果您的所有网页希望能得到索引。

If you have established a primary and secondary landing page for your targeted keywords. 如果您已经建立了小学和中学的到达网页内容相关的关键字。

How many pages you are willing to create, edit or optimize to produce the most conducive internal link ratio. 多少网页你愿意创建，编辑或优化，以产生最有利的内部链接的比例。

Going back to SEO basics, if I have a 500 page website and my main keyword is competitive, chances are there will be overlapping shingles (groups of words) which represent link opportunities from 75% of the pages within the site.让我们回到搜索引擎优化基础知识，如果我有一个500页的网站，我的主要关键字的竞争，机会是会有重叠的带状疱疹（字组）的代表来自75个站点内的网页连结％的机会。
This means I can carve out some internal link leverage which I can point at the page of choice, then carefully select how many outbound links that page has, and how to spend that link equity on other pages with in turn can rank additional pages and so on.这意味着我可以开拓出一些内部链接杠杆，我可以指出在选择页上，然后小心地选择，有多少该网页已出站链接，以及如何度过又可以与其他网页排名等其他网页链接权益上。

After I leverage the internal links (from linking from the keywords as they occur on pages to the preferred page intended to rank for those keywords) the target page is identified as the ideal source for search engines to serve to the masses for all things related to that keyword or keyword cluster.当我利用从内部链接的关键字，因为它们连接到首选的网页旨在为这些关键字排名）的目标页面被确定为搜索引擎的理想来源，以服务有关的所有事物的发生群众网页（该关键字或关键字群集。

It's not rocket science, however it is very effective for producing rankings.这不是火箭科学，但它是非常有效的生产排名。 Wikipedia is best known for this SEO technique whereby they use laser-like titles, flat site architecture and URL naming conventions (all based on a specific keyword) then consolidate all other keyword occurrences from other pages within the site to that page (when that keyword occurs).维基百科是最著名的搜索引擎优化技术，这让他们使用激光般的标题，单位网站结构和URL命名约定（所有在一个特定的关键字为基础），然后将所有来自网站的其他网页内的其他关键字匹配到该网页（当该关键字发生）。

Add to the mix that other people constantly link to those pages (due to their authority pushing them to the top of the SERPs) it is a beautiful dynamic cycle of their domain authority elevating their pages, which in turn attract deep links and cement their position in search engines.加进来，其他人不断地链接到这些网页（由于他们的权力将他们推向了养老金计划的顶部）这是一个美丽的动态循环提高其域名权威它们的页面，这反过来又吸引深层链接和水泥的立场在搜索引擎。

This tactic, if implemented properly results in a website replete with connectivity that passes along spiders, PageRank, visitors and allows each page to "break out" of the mold and become a dynamic asset to your collective ranking strategy.这种策略，如果实施得当的结果在一个网站连接，通过与沿线蜘蛛，网页级别，让每个网页访客和“打出去”的模具，并成为一个充满活力的集体资产，你的排名充满战略。